The Methodology
The Transformational Story Method™.
Turn your story into your message, your method, and your mission. A seven-stage journey from the moment that shaped you to the impact you create in others.
THE METHODOLOGY
The Transformational
Story Method
Gerard’s signature methodology: uncover the defining moments, understand the emotional
meaning attached to them, discover the identity formed from them, and turn what you have lived
through into a message, method, speech, book, or body of work you can teach to others.
01
DEFINING MOMENTS.
Identify the experiences that shaped how you see yourself and the world.
02
Emotional Imprint.
Surface the feeling that moment left behind and the behavior it still drives.
03
MEANING
Examine the meaning you assigned to the event—and whether it still serves you.
04
IDENTITY
Rebuild the story of who you are with an Identity Statement and an I Am Statement.
05
MESSAGE
Turn the lesson you lived into language other people can receive.
06
METHOD
Structure that lesson into a How-To process you can teach and repeat.
07
IMPACT
Deliver it with confidence, authority, and measurable effect on your audience.
Identity Statement
A clear articulation of who you are now, on the other side of what you lived through—written in language you can stand behind on a stage.